From the mystical mountains of Ethiopia, to the bustling coffeehouses of Europe, the story of coffee is as intriguing as that first sip of your morning brew. Ready to hear it? Let’s dive right in…
Our tale begins in the heart of Ethiopia, where legend has it that a goat herder named Kaldi made a very unexpected discovery. One day, Kaldi noticed his goats dancing with unusual energy after nibbling on bright red berries from a tree. Intrigued, he decided to sample these magical berries himself and, low and behold, he experienced a newfound vigour too.
The rumour around these energising berries spread fast across the region and it wasn’t long before monks in Ethiopian monasteries began to brew them into a drink. This infusion helped them stay awake during long nights of prayers, and thus the earliest form of coffee was born.
Coffee then reached the Arabian Peninsula where it became an integral part of the local culture. By the 15th century the Arabian city of Yemen had already become a bustling hub for coffee trade. Coffeehouses – known as “qahveh khaneh” – sprung up to offer more than just a caffeine kick: they became popular meet-up places for conversation, music, and intellectual exchange.
The allure of coffee soon reached the shores of Europe. Coffeehouses, like the famous Café Procope in Paris, became meeting places for artists, scholars, and philosophers.
Then the Dutch came along! The Dutch were pioneers in moving coffee plants across various corners of the world, contributing to the expansion of coffee cultivation in the tropical regions of Central and South America.
Today, coffee is more than just a beverage… it’s a global phenomenon. From artisanal roasters crafting the perfect pour-over, to your corner café’s velvety plant-based flat whites, coffee has evolved into a diverse and exquisite art form.
Have you tried our coffee capsules yet? Choose between our Signature range which offers notes of caramel, granola and red fruits, or our Espresso range for a proper morning kick!
Sip, snap, scroll…